How online social movements translate to offline results

HARI SREENIVASAN:

It was consequential in the summer of 2014, as protests erupted on the streets of Ferguson, Missouri, following the fatal shooting of an unarmed black teenager, Michael Brown, by a white police officer.

Early on, Tufekci says, the protests got a lot of attention on Twitter but less so on Facebook because of another viral sensation: the Ice Bucket Challenge.

ncG1vNJzZmivp6x7sa7SZ6arn1%2Bjsri%2Fx6isq2ejnby4e86no6KmlWLAsK%2FImqNmpZ%2Brsq6xza2qZqyilru0uMCtnGanlpu5qrrEZqmeq6WhwbQ%3D